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It’s no secret that sports leagues and individual athletes use their social platforms to communicate with fans in real-time, build brand awareness, and drive engagement. However, every now and then a sporting event goes viral, making more waves than just on the field of play. These micro-moments captivate the world and spark conversations across industries. […]

As a new century begins, the ICC has set up a working party to examine possible changes to its World Test Championship. The current structure is designed to provide additional context to bilateral test cricket, with each match contributing towards the championship’s final standings. The world champions are crowned at the one-off showpiece match that […]

Keeping up with Formula 1 standings is essential for any fan of this exciting and demanding sport. As the season progresses, accumulating driver and team points is key to success. Twenty drivers (two per team from ten teams) compete across 23 races to earn championship points. They do this by completing in top 10 positions, […]

International sports occur when two or more countries compete in a particular sport. This can take place either on neutral territory, as in the case of a soccer match between England and France in Wembley Stadium, London, or at the home ground of one of the competing teams, such as a baseball game between the […]

ANY sincere fan will, at times, display what may seem like an inordinate amount of emotional attachment or angst over sports or celebrity news. Just be sure to keep it between you and the teammate who is yelling at a blind referee or still crying over the Brangelina break up — they’re just trying to […]

Athletes’ social media presence is a key driver of their profile, public perception, and overall earning potential. Social media also expedites the speed of feedback from fans and the world in general — one misstep or questionable post can cause a negative publicity storm within minutes. This combination makes athletes’ jobs more challenging as they […]

News, events, and more about esports tournaments. Picture a basketball arena or a football stadium — now imagine it filled with fans watching their favorite teams compete head-to-head in their video games. That’s the world of esports, or competitive gaming, and it’s one that continues to grow year after year as more people discover its […]

The Champions League is an esteemed competition that grants clubs worldwide a platform to showcase their skills and talent in front of the world. The tournament brings fans from all over the globe an experience that’s packed with drama, unpredictability, and excitement. It also provides huge financial rewards for those clubs that make it through, […]

Achieving gender equality in sports is a vital objective, as it provides all individuals with access to the physical, social and psychological benefits that sport and active leisure offer. However, in many countries, girls and women are unable to fully enjoy this opportunity due to discrimination, harassment and violence. This article outlines measures that can […]

The road to the 2026 FIFA World Cup in North America, Mexico and Canada is under way with teams across the globe battling to secure their place in the expanded 48-team tournament. Some nations have made a great start to their qualifiers, with the top three in each group securing their spot. Other sides will […]