Achieving gender equality in sports is a vital objective, as it provides all individuals with access to the physical, social and psychological benefits that sport and active leisure offer. However, in many countries, girls and women are unable to fully enjoy this opportunity due to discrimination, harassment and violence. This article outlines measures that can be taken to address these challenges.
It is encouraging that the #MeToo and other feminist movements have brought sexual harassment and abuse to the attention of the public. In addition, a number of women are actively challenging gender stereotypes and advocating for equal rights in sport. However, it is important to note that these efforts are only part of a comprehensive strategy to achieve gender equity in sports.
Inequality in sports persists on a variety of levels, from the physical infrastructure of stadiums to the imagery used to represent female athletes. In addition, women are often excluded from key roles in sports governance, which has a direct impact on the level of gender equality in sport.
Furthermore, media coverage of women’s sports often focuses on the physical appearance of female athletes and emphasises attributes related to femininity or motherhood. This objectification of female athletes contributes to a perception that sport is an exclusively masculine activity and discourages girls and women from participating in sports. This has the effect of limiting sponsorship opportunities and inhibiting women’s ability to compete with men. The creation of a safe, respectful and inclusive sporting environment is a complex process, and requires the commitment of both sports federations and the media.
