The US Open is the final Grand Slam event of the year and it’s a tournament that has a lot to live up to after a thrilling 2018 edition. This year’s US Open takes place from 26 August through 7 September at Flushing Meadows in New York City. It’s contested on outdoor hard courts at […]
Athlete Retirement News
As athletes retire at an increasingly younger age, the shift from professional athlete to regular citizen can be a difficult one. Many athletes struggle to adapt to life after sports and some suffer from negative psychological states. A recent scoping review found that this can have a long-term impact on an athlete’s wellbeing. This week, […]
World Series Highlights
The World Series has a long and rich history. This annual championship game was first played in 1905, and except for the 1914 boycott and the players’ strike of 1994 it has been a regular event every year since. It has also featured some of the most dramatic moments in baseball history. The 2024 World […]
Canada’s Olympic Ice Hockey Pedigree Is Unmatched
From the very first Olympic ice hockey tournaments in 1924 through 1988, there were two dominant teams. Canada won six of those tournaments and won 23 medals, including seven golds. The Americans had the best overall record but could not match the Canadians. During those early tournaments, the rules were different: instead of a round-robin […]
Athlete Endorsements – Navigating the Legal and Reputational Risks
Athlete endorsements are a valuable marketing tool, but navigating the legal and reputational risks can be challenging. From negotiating with global professional athletes to coordinating influencer campaigns with college-level rising stars, legal teams must consider not only the immediate marketing goals but also long-term brand equity, regulatory compliance, and financial planning. Choosing an athlete who […]
Fan Protest Stories Remind Us That Football Isn’t Just a Passing Fad
Whether they helped bring down Jose Mourinho, led marches against their club owners or pushed back against plans to commercialize their sport, fans have a long history of using their passion for football as a weapon in the fight for change. These fan protest stories remind us that — though often overlooked — fan activism […]
Sports Technology Trends
The sports technology sector is undergoing unprecedented levels of innovation, revolutionizing athlete training and performance analysis, and creating new opportunities for fan engagement and revenue generation. Enhanced wearables, AI-driven analytics, and immersive technologies like VR and AR are transforming how athletes train and compete, and the way fans experience their favorite games. ML models help […]
The Masters Leaderboard
The Masters leaderboard is an essential part of watching golf at Augusta National, and it can be extremely informative for players and fans alike. For example, the scoreboard can help determine a player’s current standing in relation to the rest of the field based on their performance throughout each round of play. The ebb and […]
World Athletics Championship 2023
The 2023 edition of World Athletics Championship saw triumphant resurgences and unfortunate setbacks, but it was a thrilling competition nevertheless. Katarina Johnson-Thompson, who had just returned from a long injury layoff, pulled off a remarkable double by defending her title in the 800m and completing the seven discipline heptathlon to claim a second gold medal. […]
What Attracts People to Combat Sports?
The popularity of combat sports like boxing, MMA, and Brazilian Jiu-Jitsu has been on the rise over the past few decades. People from all walks of life are donning gloves and stepping into rings and mats to train in these disciplines. But what attracts individuals to these intense and physically demanding activities? A primary draw […]