Athlete Retirement News

The end of an athletic career is often a bittersweet time for athletes. They may have invested thousands of dollars into elite coaching and equipment, and had to forgo regular employment in order to train around the clock. As a result, retiring at a young age can be financially stressful, and many athletes find themselves […]

World Series Highlights

The World Series is an epic event with a history of great stories, memorable moments and some of the most exciting finishes in baseball. The first two games were played in New York before the teams crossed the bridge to San Francisco for Game 3. The highlight of the game was the two-run home run […]

Olympic Ice Hockey

The sport of ice hockey was first played in the 1920 Olympics in Lake Placid, but it wasn’t until 1952 that it became an official Olympic event. By then, the Soviet Union had established itself as a powerhouse in men’s and women’s hockey. The Soviets won nine straight gold medals until the dissolution of the […]

Athlete Endorsement Strategies

Athlete endorsements boost brand loyalty and increase consumer engagement, but leveraging the right athlete and effectively measuring campaign success require careful planning and collaboration. Selecting athletes that genuinely align with your brand’s ethos is essential for building an authentic and trustworthy connection. For example, an athlete whose values and personal brand resonate with the ethos […]

Sports Technology Trends

The sports industry is experiencing exceptional levels of innovation, changing how athletes train, compete and connect with fans. The convergence of cutting-edge AI and ML with data analytics, predictive algorithms, personalization, and operational software delivers a range of new opportunities for sports performance, fan engagement, athlete branding, and revenue generation. Smart sensors and wearables track […]

What Are Combat Sports?

Combat Sports, or Martial Arts, are a broad group of sports that focus on the use of fighting techniques to defeat an opponent in a formal competition setting. Although the underlying fighting skills are similar across modalities, specific rules and conditions are created to minimize permanent or fatal physical damage for all participants. These rules […]