It’s no secret that sports leagues and individual athletes use their social platforms to communicate with fans in real-time, build brand awareness, and drive engagement. However, every now and then a sporting event goes viral, making more waves than just on the field of play. These micro-moments captivate the world and spark conversations across industries. They go beyond the box score and create an emotional connection with sports fans as they watch the highlights of their favorite athletes or teams.
These moments can come from anywhere in the world, ranging from a darts player’s eloquent tribute to fallen service members to a NASCAR star’s heartwarming post for Memorial Day. While some viral moments are completely unplanned and captivate the masses by sheer luck, others can be carefully engineered with the help of a sports marketing agency like Zoomph.
One example of an awe-inducing viral sports moment is the incredible story of how a dog saved a goal in a soccer match. The event was a perfect representation of the lighter side of sports and captivated audiences worldwide.
This type of viral content is ideal for sports marketers looking to increase their presence and generate conversation among fans, especially journalists. Using Google Trends or a quick survey, brands can determine what topics are trending and pitch journalists with unique new data that will keep them talking about their favorite professional or college sports team.
