Month: July 2025

Whether they helped bring down José Mourinho at Manchester United or pushed back against their club’s owner in Chelsea, these fan protest stories remind us that football fan activism is more than just a fad. It remains a powerful tool in the fight for social change, as it has been throughout history. As Black folks […]

The sports industry is experiencing exceptional levels of innovation, changing how athletes train, compete and connect with fans. The convergence of cutting-edge AI and ML with data analytics, predictive algorithms, personalization, and operational software delivers a range of new opportunities for sports performance, fan engagement, athlete branding, and revenue generation. Smart sensors and wearables track […]

The Masters leaderboard is the place to track all the action at Augusta National. The final round of the prestigious tournament begins on Sunday, and only one player will be crowned champion and awarded the coveted Green Jacket. The Masters is played over four rounds, and each round takes on greater significance as the field […]

Combat Sports, or Martial Arts, are a broad group of sports that focus on the use of fighting techniques to defeat an opponent in a formal competition setting. Although the underlying fighting skills are similar across modalities, specific rules and conditions are created to minimize permanent or fatal physical damage for all participants. These rules […]

It’s no secret that sports leagues and individual athletes use their social platforms to communicate with fans in real-time, build brand awareness, and drive engagement. However, every now and then a sporting event goes viral, making more waves than just on the field of play. These micro-moments captivate the world and spark conversations across industries. […]

As a new century begins, the ICC has set up a working party to examine possible changes to its World Test Championship. The current structure is designed to provide additional context to bilateral test cricket, with each match contributing towards the championship’s final standings. The world champions are crowned at the one-off showpiece match that […]

Keeping up with Formula 1 standings is essential for any fan of this exciting and demanding sport. As the season progresses, accumulating driver and team points is key to success. Twenty drivers (two per team from ten teams) compete across 23 races to earn championship points. They do this by completing in top 10 positions, […]

International sports occur when two or more countries compete in a particular sport. This can take place either on neutral territory, as in the case of a soccer match between England and France in Wembley Stadium, London, or at the home ground of one of the competing teams, such as a baseball game between the […]

ANY sincere fan will, at times, display what may seem like an inordinate amount of emotional attachment or angst over sports or celebrity news. Just be sure to keep it between you and the teammate who is yelling at a blind referee or still crying over the Brangelina break up — they’re just trying to […]

Athletes’ social media presence is a key driver of their profile, public perception, and overall earning potential. Social media also expedites the speed of feedback from fans and the world in general — one misstep or questionable post can cause a negative publicity storm within minutes. This combination makes athletes’ jobs more challenging as they […]